Buying A Luxury Watch Guide

buying a luxury watch guide

Everything you need to know about Choosing Your First Watch and how to buy a watch

Make things easier for yourself by using our guide to luxury watch buying and find the best watch to buy. Thinking about which luxury watch to buy can be difficult for many people, that’s why we’ve put this guide together for you, to make the buying process a whole lot more enjoyable.

If you’re thinking, “how is this guide going to help me find what luxury watch to buy?”, just keep reading and write down some notes to take with while you’re out looking for the most popular watch brands.

Many people make things difficult for themselves because they don’t research before buying. They will go out and make decisions based on how they feel, buying based only on emotions. They buy the first thing that catches their eyes.

As with most people, it doesn’t take long after the excitement is over that they begin to realize maybe they were too hasty, they found a better price somewhere else, or another watch that outshines the one they bought.

It’s no surprise that the best watch brands in the world are not just about the brand itself, they’re about your personality, lifestyle, your taste, emotions, and how you communicate your status to others.

There are big watch brands and small watch brands, even some you’ve never heard of. Maybe some of the lesser known watches or smaller brands create pretty good models but due to their poor marketing strategies, they just can’t command similar prices and are not able to compete at the top luxury watch brand’s level.

How to buy a luxury watch that holds its value

Another thing to consider is their resale value, it’s most likely not going to be very good.
These smaller or unknown brands may also come with risk when purchasing their watches, what will you do when your watch breaks and who’s going to service it for you when they’re no longer around?
It’s true that all watch brands are different in that they have a unique look and feel of their own, their texture and weight, the material they’re made from…
… whether it’s a new luxury watch, a vintage luxury watch, or even a modern used one, all this will play a role in choosing your next beautiful timepiece.
Before we start the guide, you need to ask yourself what you want and need in a watch.

What are you looking for?

Do you want a high-end watch at a bargain price without all the bells and whistles, or are you willing to pay for the best luxury watch brands and what they have to offer you?

Do you want the option to have the additional functions and is the watch produced with careful engineering, prototyping, and assembly?

Have you considered buying high end watches as an investment that one day you may resell?

If you have thought about this, then it would be a good idea to invest in the top luxury brands which have been known to increase in value over time.

Maybe you want to keep your new timepiece in the family?

Then it would make sense to purchase a watch with very high craftsmanship and is well known for it’s solid reputation. Your decision will also obviously depend on the price, your tastes and needs.

Maybe you don’t care for an expense watch, but can you see the innate value in a watch?

Forget about the brand name and how much the market value has it set at, do you think that you will find yourself still placing value in it?

Seriously think about it, forget about the label, the gold, the diamonds, or any precious metal it’s made from.
Say for example it’s a gift. There would be no problem in placing value in a gift, no matter the cost or brand. In fact, handmade gifts carry the most value, in our opinion. But we’re not telling you to go and make a top notch watch 😉

One thing you really don’t want to lose out on is the craftsmanship and the complexity of how your watch came to be. These are things that are not held equal in the world of timepieces.

Many people enjoy the artistic designs that go into luxury watch brands and see them as mechanical pieces of art with beautiful engraving, enameling, and gem setting.

Remember earlier I mentioned keeping your watch in the family or investing to resell later on. Well, say that you’ve purchased a vintage luxury watch or a used watch.

Was it owned by someone famous, well known, or maybe even a historical figure?

There’s value in that. There are also limited edition watches or one-of-a-kind watch editions that you may just not want to part with.

Another thing to think about is, will you really wear the watch and not stuff it away in a drawer to be forgotten with time. If it’s something that others may like and wear but is not really important to you, avoid buying it for something you will actually enjoy. Maybe you will find it too big, uncomfortable, not to your liking or style, and that it clashes with your lifestyle because it will become part of your life.

Do you really need to know about your Watch’s Movement?

There are two main types of movements to choose from. How to decide which movement is right for you?

Consider the level of precision and maintenance costs involved in your decision factor.

The Quartz Oscillator

Many people have heard of this movement from the ever famous quartz watches. The oscillator keeps track of what time it is as it’s regulated by a piece of quartz and powered by a battery. These watches are very accurate in telling time but many are very cheap to make, although they are low in maintenance costs. They will require a new battery from time to time.

The other type of movement is a little more involved and fascinating.

Manual and automatic movements are both mechanical movements, meaning that they’re only made up of mechanical parts without any watch batteries to power them. These parts consist of things like gears and springs. Many prefer the manual or automatic watches because of their refinement, expertise, craftsmanship, and long standing history.

It’s a good idea to understand how your watch works.

Movement, better known to some as Calibre, is what runs your watch. It’s the mechanism made of many moving parts found inside the case which protects it and the face which displays the time. Think of it like the engine inside the hood of your car and how that runs your car, without it your not moving and your car’s not going anywhere.

So How much does a Rolex cost or how much is my Heuer watch worth?

That’s a reasonable question to ask and an even more reasonable question is, how come that watch is $15,000 when I found a watch that looks just like it for $200?

The quick answer and bottom line is, the materials it’s made from, how long the company has been around, and the brand heritage.

It’s well known that quartz watches are cheaper than their mechanical movement watches. The best quartz movements made in Switzerland are priced to sell at around $65. And let’s not forget the Chinese movement which you can buy for as low as a couple of dollars.

Automatic Movements Set The Standard In Watch Excellence

What’s the least thing you need a watch to do?

Easy answer, tell time right?

It’s a sort of preference or style. Think of it in the same manner that people would rather buy a classic muscle car rather than go and buy a new one. How about the old style diners that are still around? Many people prefer eating there rather than at some chain restaurant. It’s all about how something is done and that what set’s it apart from the rest.

You’ll discover that when you first hold and use an automatic watch that it actually feels and acts like a living thing. You’ll notice the smoothness of it motion and movement seen in it’s hands. You don’t get that with a quartz. It just ticks on second at a time like it’s stuttering or something. This is one of the biggest features that can make or break a deal.

There’s something that you should think about whenever you decide to take off an automatic movement. It will eventually stop running because it’s sitting still, usually around 48 hours or so. This depends on your brand because some can go for as long as 5 days without being rewound.

Lastly, automatic movements do cost more especially if they are made in-house and tested rigorously. They’re designed is impeccable, as is the valuable materials they’re made from and a long line of expert watchmaking to give you extra buying confidence.